This year Copper Mountain decided to take a stand on getting kids off their devices and outdoors. I will continue to strive towards blending technology and active lifestyles.
What You Missed In Nike’s Campaign
“Believe in something. Even if it means sacrificing everything.” Whatever your opinion is of Colin Kaepernick and his stance, that doesn’t matter to me nor should it matter to a true marketer! What Nike has done is so strategic it is amazing! This ad is perfect for this day and age and shows how the brand used “commodity activism.” But, has society missed the point?
Search Engine Marketing Done Right - Five Tips
SEM is an impactful tool, when you are smart about it. Starting with a few campaigns can be crucial to your success when first starting out. Venturing into the world of search engine marketing can be intimidating at first, but once you get the hang of it, you might be amazed by how much you can accomplish even on a small budget.
Scent Marketing: The Next-Gen Weapon of Influence
What Marketers Need to Know About AI
Technology is developing at a rapid rate which is extremely exciting for marketers. The introduction of machine learning (ML) and artificial intelligence (AI) like Siri and Alexa has created new outlets to build brand awareness! Enter the era of Voice-Optimized Content. There is a lot of research and predictions stating voice search will account for 50% of search queries by 2020.
The Era of Storytelling & Transmedia
5 Things To Get Your Reputation Management Started
6 Steps to Starting a Content Marketing Plan
Made in Colorado: Melanzana
Made in Colorado: Big Agnes
If Big Agnes was a person, I would want to be her friend. I think we’d go on some amazing adventures together. This week I will focus on Big Agnes’s brand and the five key components that have contributed to their marketing success - Brand Position, Brand Promise, Brand Personality, Brand Story and Brand Association.
Made in Colorado: Otter Box
Made in Colorado: Smartwool
We have reached the half way point of the Made in Colorado series. This week I’ll be discussing digital marketing from Smartwool. Smartwool is an innovative company at its core, pioneering the first ski sock that cost over $20. I have a lot of Smartwool socks that have stood the test of time, but I can’t say the same about Smartwool’s digital marketing. This week I will solely focus on their website, brand and social media channels.
Made in Colorado: Osprey
Osprey Packs is a company offering innovative, high performance gear for adventurers and outdoor seekers. Osprey was founded over forty years ago by outdoor aficionado and mad hatter, Mike Pfotenhauer. The company calls Cortez, Colorado home where the pace of life is slower and they sit in the grandeur of the San Juan Mountains.
Made in Colorado: Stem Ciders
Living in Colorado you have a great mix of old Colorado and new Colorado. RiNo is just one area in Denver that has become a millennial mecca and a hub of creativity and entrepreneurship. Stem Ciders is an urban cidery founded in 2013 by two passionate entrepreneurs, Eric Foster and Phil Kao. Stem Ciders believes in three main principles: quality, style and tradition.
