Cultural velocity is the new KPI for relevance. It’s not about how many impressions you got, it’s how fast your brand becomes part of the conversation. This blog breaks down how top brands like Duolingo, Liquid Death, and Stanley Cups are engineering meme-ready content, measuring remix potential, and winning in real time. If you’re not tracking time-to-meme or share-to-remix rate, you’re already behind.
Top-of-funnel isn’t enough. Today’s highest-performing brands are leveraging full-funnel creators, content partners who handle everything from first scroll to final sale. This deep dive unpacks how creators are producing product demos, retargeting content, and even DM automation, and why they’re replacing entire agency stacks. If you’re not building a creator-led conversion machine, you’re already behind.
Still sending paid traffic to a landing page? That’s cute.
Zero-click funnels are rewriting the rules of performance marketing, closing sales directly inside TikTok, Instagram, YouTube, and Google without a single redirect. This deep dive breaks down what they are, why they’re outperforming traditional funnels, and how you can deploy them right now to lower CAC and drive faster growth. Forget the funnel. Convert where attention already lives.
They don’t age. They don’t get canceled. And they never miss a deadline.
Synthetic influencers - CGI and AI-generated virtual creators - are being used as full-time spokespeople by forward-thinking brands. This blog unpacks why they’re gaining traction, how they unlock scale and consistency, and what makes them a high-risk, high-reward growth lever.
Cultural velocity is the new KPI for relevance. It’s not about how many impressions you got, it’s how fast your brand becomes part of the conversation. This blog breaks down how top brands like Duolingo, Liquid Death, and Stanley Cups are engineering meme-ready content, measuring remix potential, and winning in real time. If you’re not tracking time-to-meme or share-to-remix rate, you’re already behind.
Top-of-funnel isn’t enough. Today’s highest-performing brands are leveraging full-funnel creators, content partners who handle everything from first scroll to final sale. This deep dive unpacks how creators are producing product demos, retargeting content, and even DM automation, and why they’re replacing entire agency stacks. If you’re not building a creator-led conversion machine, you’re already behind.
Still sending paid traffic to a landing page? That’s cute.
Zero-click funnels are rewriting the rules of performance marketing, closing sales directly inside TikTok, Instagram, YouTube, and Google without a single redirect. This deep dive breaks down what they are, why they’re outperforming traditional funnels, and how you can deploy them right now to lower CAC and drive faster growth. Forget the funnel. Convert where attention already lives.
They don’t age. They don’t get canceled. And they never miss a deadline.
Synthetic influencers - CGI and AI-generated virtual creators - are being used as full-time spokespeople by forward-thinking brands. This blog unpacks why they’re gaining traction, how they unlock scale and consistency, and what makes them a high-risk, high-reward growth lever.
Cannes Lions 2025 didn’t whisper about the future—it roared. From AI-fueled ideation to purpose-led storytelling and the rise of retail media as a creative frontier, this year’s summit delivered a clear message: the playbook has changed. If your campaigns aren’t co-created, culturally relevant, and emotionally intelligent—you’re already behind. Here’s what you need to rethink now, straight from the Croisette.
I’ve been thinking a lot lately about how attention works. Not just in a theoretical sense, but in the very practical, boots-on-the-ground way that drives whether someone clicks or scrolls, watches or bounces. YouTube is one of the clearest microcosms of that battle - and lately, it’s been undergoing a transformation that too many brands and creators haven’t caught up with.
Apparently, teaching marketers how to work smarter is controversial now. My last post about building Custom GPTs caused a stir — and not the fun, cocktail kind. Some folks called it “cheating.” Others clutched their pearls like I’d suggested outsourcing soul.
Spoiler: I’m not sorry.
If AI can help you scale your voice, save your brain cells, and dodge burnout? I’ll take “cheating” all the way to the bank. This is my response — and my unapologetic argument for why future-forward marketers should be using AI like it’s 2026 already.
Google just announced an AI-powered marketing advisor that could change everything—from how we run campaigns to how we show up in search. It’s powerful. It’s exciting. And yes—it’s watching. In this post, I dig into what this tech means for marketers, why it’s both genius and slightly unnerving, and how we can harness the magic without handing over the map. Spoiler: The future is smart, but your instincts still matter.
If your AI still writes like it’s stuck in 2019, you’re doing it wrong.
In my latest blog, I break down how to build Custom GPTs inside ChatGPT — the kind that sound like you, work like you, and never need coffee breaks.
You’ll learn:
Why GPTs are your next best hire
The 3 GPTs every founder should build first
How to train one in 10 minutes (zero tech headaches)
I used to spend my days bouncing from meeting to meeting, with little time left for follow-through or focus. In this special edition, I share how two AI tools—Claude and ChatGPT—helped me audit my workflow, cut down prep time, and create space to actually think. It’s not about doing more. It’s about doing better.
Google’s done it again.. paused the cookie apocalypse. In this blog, we dive into the latest delay in Chrome’s plan to phase out third-party cookies (yes, again), poke a little fun at the endless pivoting, and break down what it means for marketers, publishers, and privacy advocates alike. Spoiler: the cookie still hasn’t crumbled.
It might seem clever, but it’s actually one of the worst days of the year to go live with something real. On a day when the internet is flooded with fake products and pranks, your launch risks being ignored, misunderstood, or turned into a meme. Even worse? You miss the chance to actually have fun and show off your brand’s personality.
In this blog, we break down why April 1st is a terrible launch date and how to turn it into a creative win instead.
The outdoor industry isn’t dying—it’s evolving. While headlines shout doom and gloom, the truth is this moment isn’t a collapse, it’s a correction. The brands that over-ordered, under-innovated, and relied on hype instead of quality are feeling the squeeze—but that’s not the whole story. This is a once-in-a-generation opportunity to reimagine what we make, why we make it, and who we make it for. Innovation isn’t optional—it’s the path forward. Let’s stop treating this like a funeral and start treating it like a forge. The next era of outdoor is coming. The only question is: who’s ready to lead it?
Artificial Intelligence is revolutionizing marketing, but is it truly objective? Many AI tools and Large Language Models (LLMs) are designed with commercial incentives, subtly steering users toward in-house products while downplaying competitors. This blog explores the hidden biases in AI-driven recommendations, the 'walled garden' effect, and how marketers can navigate these digital gatekeepers to make unbiased, data-driven decisions. Don't let AI limit your choices, learn how to spot and counteract marketing bias in the tools you rely on.
