Google’s done it again.. paused the cookie apocalypse. In this blog, we dive into the latest delay in Chrome’s plan to phase out third-party cookies (yes, again), poke a little fun at the endless pivoting, and break down what it means for marketers, publishers, and privacy advocates alike. Spoiler: the cookie still hasn’t crumbled.
It might seem clever, but it’s actually one of the worst days of the year to go live with something real. On a day when the internet is flooded with fake products and pranks, your launch risks being ignored, misunderstood, or turned into a meme. Even worse? You miss the chance to actually have fun and show off your brand’s personality.
In this blog, we break down why April 1st is a terrible launch date and how to turn it into a creative win instead.
The outdoor industry isn’t dying—it’s evolving. While headlines shout doom and gloom, the truth is this moment isn’t a collapse, it’s a correction. The brands that over-ordered, under-innovated, and relied on hype instead of quality are feeling the squeeze—but that’s not the whole story. This is a once-in-a-generation opportunity to reimagine what we make, why we make it, and who we make it for. Innovation isn’t optional—it’s the path forward. Let’s stop treating this like a funeral and start treating it like a forge. The next era of outdoor is coming. The only question is: who’s ready to lead it?
In an era where brands have more tools, data, and channels than ever before, marketing should be in its golden age. Yet, instead of groundbreaking creativity, we’re stuck in a cycle of sameness. Marketing has become vanilla—bland, predictable, and indistinguishable.
Artificial Intelligence is revolutionizing marketing, but is it truly objective? Many AI tools and Large Language Models (LLMs) are designed with commercial incentives, subtly steering users toward in-house products while downplaying competitors. This blog explores the hidden biases in AI-driven recommendations, the 'walled garden' effect, and how marketers can navigate these digital gatekeepers to make unbiased, data-driven decisions. Don't let AI limit your choices, learn how to spot and counteract marketing bias in the tools you rely on.
Google’s done it again.. paused the cookie apocalypse. In this blog, we dive into the latest delay in Chrome’s plan to phase out third-party cookies (yes, again), poke a little fun at the endless pivoting, and break down what it means for marketers, publishers, and privacy advocates alike. Spoiler: the cookie still hasn’t crumbled.
The outdoor industry isn’t dying—it’s evolving. While headlines shout doom and gloom, the truth is this moment isn’t a collapse, it’s a correction. The brands that over-ordered, under-innovated, and relied on hype instead of quality are feeling the squeeze—but that’s not the whole story. This is a once-in-a-generation opportunity to reimagine what we make, why we make it, and who we make it for. Innovation isn’t optional—it’s the path forward. Let’s stop treating this like a funeral and start treating it like a forge. The next era of outdoor is coming. The only question is: who’s ready to lead it?
The apparel industry has fallen into a trap of sameness—recycled marketing messages, tired buzzwords, and "unique" selling points that aren't unique anymore. Consumers are getting bored, and the next wave of industry disruptors won't be the legacy brands stuck in their old ways. In The Death of Differentiation: Why Consumers Are Over Boring Brands, we explore how a new generation of scrappy, bold companies is set to shake things up. The future belongs to those who dare to be different.
