Think Gen Alpha is glued to TikTok and Instagram? Think again. Only 5% say social media matters to them, and 44% don't use it at all. They're not offline, they're just somewhere else entirely. This generation is building communities in Roblox, hanging out on Discord, and using AI tools like it's second nature. For marketers still running the old playbook, this is your wake-up call. The question isn't how to reach Gen Alpha
I was reviewing campaign analytics last week when it hit me like a brick wall. Our highest converting segment wasn't the carefully crafted "25-34 year old professionals with household incomes over $75k" we'd been targeting for months. It was a bizarre mix of college students, retirees, and busy parents who had absolutely nothing in common except one thing: they'd all discovered our product through a random TikTok video at 2 AM while stress scrolling.
I spent three months testing every major AI model with the same brutal challenge: convince someone to buy something they don't think they need. Not through manipulation or sleazy tactics, but through genuine psychological understanding. The results shocked me.
Andrew Tate built a $10M brand using controversial marketing tactics. Here's what worked, what failed spectacularly, and how smart marketers can use his strategies ethically.
Think Gen Alpha is glued to TikTok and Instagram? Think again. Only 5% say social media matters to them, and 44% don't use it at all. They're not offline, they're just somewhere else entirely. This generation is building communities in Roblox, hanging out on Discord, and using AI tools like it's second nature. For marketers still running the old playbook, this is your wake-up call. The question isn't how to reach Gen Alpha
