AI, Marketing Strategy
Kimberly Trembearth
They Called It Cheating. I Call It Leadership.

Apparently, teaching marketers how to work smarter is controversial now. My last post about building Custom GPTs caused a stir — and not the fun, cocktail kind. Some folks called it “cheating.” Others clutched their pearls like I’d suggested outsourcing soul.

Spoiler: I’m not sorry.
If AI can help you scale your voice, save your brain cells, and dodge burnout? I’ll take “cheating” all the way to the bank. This is my response — and my unapologetic argument for why future-forward marketers should be using AI like it’s 2026 already.

They Called It Cheating. I Call It Leadership.
AI, Brand, Content Marketing, Ideas
Kimberly Trembearth
What Every Marketer Needs to Know About ...

Learn how to build a high-performing AI content engine using tools you already have. Discover the exact workflow for scaling content creation without sacrificing voice, quality, or speed.

What Every Marketer Needs to Know About Building a Scalable AI Content Engine
AI, 2025
Kimberly Trembearth
Google’s New AI Marketing Advisor Is ...

Google just announced an AI-powered marketing advisor that could change everything—from how we run campaigns to how we show up in search. It’s powerful. It’s exciting. And yes—it’s watching. In this post, I dig into what this tech means for marketers, why it’s both genius and slightly unnerving, and how we can harness the magic without handing over the map. Spoiler: The future is smart, but your instincts still matter.

Google’s New AI Marketing Advisor Is Incredible—But Keep One Eye Open
AI, Marketing Strategy
Kimberly Trembearth
Special Edition - Your AI Can Wear a Power ...

If your AI still writes like it’s stuck in 2019, you’re doing it wrong.
In my latest blog, I break down how to build Custom GPTs inside ChatGPT — the kind that sound like you, work like you, and never need coffee breaks.

You’ll learn:

  • Why GPTs are your next best hire

  • The 3 GPTs every founder should build first

  • How to train one in 10 minutes (zero tech headaches)

Special Edition - Your AI Can Wear a Power Suit: Why You Should Be Building Custom GPTs, Yesterday
AI, Brand, Content Marketing, Ideas
Kimberly Trembearth
Stop Typing. Start Talking: A Smarter Way to ...

Learn how voice-based prompts can dramatically improve the quality of your AI-generated content. Discover the tools, workflows, and real-world strategies for using your voice to guide ChatGPT and Claude more effectively.

Stop Typing. Start Talking: A Smarter Way to Work with AI

AI

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They Called It Cheating. I Call It Leadership.

,
They Called It Cheating. I Call It Leadership.

Apparently, teaching marketers how to work smarter is controversial now. My last post about building Custom GPTs caused a stir — and not the fun, cocktail kind. Some folks called it “cheating.” Others clutched their pearls like I’d suggested outsourcing soul.

Spoiler: I’m not sorry.
If AI can help you scale your voice, save your brain cells, and dodge burnout? I’ll take “cheating” all the way to the bank. This is my response — and my unapologetic argument for why future-forward marketers should be using AI like it’s 2026 already.

,

Google’s New AI Marketing Advisor Is Incredible—But Keep One Eye Open

,
Google’s New AI Marketing Advisor Is Incredible—But Keep One Eye Open

Google just announced an AI-powered marketing advisor that could change everything—from how we run campaigns to how we show up in search. It’s powerful. It’s exciting. And yes—it’s watching. In this post, I dig into what this tech means for marketers, why it’s both genius and slightly unnerving, and how we can harness the magic without handing over the map. Spoiler: The future is smart, but your instincts still matter.

,

Special Edition - Your AI Can Wear a Power Suit: Why You Should Be Building Custom GPTs, Yesterday

,
Special Edition - Your AI Can Wear a Power Suit: Why You Should Be Building Custom GPTs, Yesterday

If your AI still writes like it’s stuck in 2019, you’re doing it wrong.
In my latest blog, I break down how to build Custom GPTs inside ChatGPT — the kind that sound like you, work like you, and never need coffee breaks.

You’ll learn:

  • Why GPTs are your next best hire

  • The 3 GPTs every founder should build first

  • How to train one in 10 minutes (zero tech headaches)

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Just Dropped: A Smarter Way to Spend Your Day

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Just Dropped: A Smarter Way to Spend Your Day

I used to spend my days bouncing from meeting to meeting, with little time left for follow-through or focus. In this special edition, I share how two AI tools—Claude and ChatGPT—helped me audit my workflow, cut down prep time, and create space to actually think. It’s not about doing more. It’s about doing better.

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As GenAI Content Explodes, So Does the Need for Watermarking

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As GenAI Content Explodes, So Does the Need for Watermarking

In an age where GenAI-driven content is thriving, watermarking takes center stage as a vital tool for content creators and businesses to safeguard their intellectual property and preserve authenticity. As GenAI content continues to proliferate, watermarking proves to be an actionable and indispensable solution for protecting digital assets in the digital era.

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Amazon’s Generative AI Investment Is Bigger Than You Think

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Amazon’s Generative AI Investment Is Bigger Than You Think

Amazon's strategic investment in generative AI is more than just a buzzword; it's a foundational move that promises to enhance customer experiences, boost operational efficiency, and revolutionize content creation. As Amazon leverages the power of generative AI across its ecosystem, its impact on the tech industry is poised to be profound and far-reaching.

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AI in Paid Media: Revolutionizing Advertising in a Digital Age

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AI in Paid Media: Revolutionizing Advertising in a Digital Age

Ready to turbocharge your advertising game? The latest blog unveils the dynamic world of AI technology in paid media. Discover how AI can supercharge personalization, optimize budgets, and provide real-time insights while keeping an eye on potential pitfalls. Get the scoop on how to harness this digital superhero to transform your paid media strategies and soar to new heights of success.