Amour Vert has not only carved a niche as a pioneer in eco-conscious apparel but has also masterfully employed a video-centric strategy to amplify its brand presence.
AI, Marketing Strategy
Apparently, teaching marketers how to work smarter is controversial now. My last post about building Custom GPTs caused a stir — and not the fun, cocktail kind. Some folks called it “cheating.” Others clutched their pearls like I’d suggested outsourcing soul.
Spoiler: I’m not sorry.
If AI can help you scale your voice, save your brain cells, and dodge burnout? I’ll take “cheating” all the way to the bank. This is my response — and my unapologetic argument for why future-forward marketers should be using AI like it’s 2026 already.
AI, Brand, Content Marketing, Ideas
Learn how to build a high-performing AI content engine using tools you already have. Discover the exact workflow for scaling content creation without sacrificing voice, quality, or speed.
AI, 2025
Google just announced an AI-powered marketing advisor that could change everything—from how we run campaigns to how we show up in search. It’s powerful. It’s exciting. And yes—it’s watching. In this post, I dig into what this tech means for marketers, why it’s both genius and slightly unnerving, and how we can harness the magic without handing over the map. Spoiler: The future is smart, but your instincts still matter.
AI, Marketing Strategy
If your AI still writes like it’s stuck in 2019, you’re doing it wrong.
In my latest blog, I break down how to build Custom GPTs inside ChatGPT — the kind that sound like you, work like you, and never need coffee breaks.
You’ll learn:
Why GPTs are your next best hire
The 3 GPTs every founder should build first
How to train one in 10 minutes (zero tech headaches)
