2026, Marketing Strategy
Kimberly Trembearth
What the F@!k are Private Domains?

I'm going to tell you about something that's going to piss you off. Not because it's complicated or expensive or impossible to do. You're going to be pissed because Chinese brands have been doing this for years while Western marketers have been getting fleeced by Meta and Google, convinced that paying more for less is just the natural evolution of digital marketing. It's not. We've been played.

What the F@!k are Private Domains?
2026, Marketing Strategy, Media
Kimberly Trembearth
I'm Done Renting Eyeballs

Meta raised ad costs 60% since 2020, while cutting your reach and hiding everything behind black box algorithms. You're paying more to reach fewer people with zero proof any of it works. Their sales reps measure their own performance and call it success. Chinese brands abandoned this broken model years ago. They build communities that compound in value. They own relationships instead of renting them. Western marketers keep feeding the machine while the game has already changed. Stop renting eyeballs. Start owning something real.

I'm Done Renting Eyeballs
2025, Ecommerce
Kimberly Trembearth
Q4 in Ecommerce: A Survival Guide to the WTF ...

It's 2:47 AM on a Tuesday in November. You're in your kitchen, eating shredded cheese directly from the bag, staring at your phone because someone in the company Slack just typed "quick question about tomorrow's launch" followed by the dots that indicate they're still typing. Those dots have been going for 90 seconds. You know whatever comes next is going to ruin your life.

This is Q4 in ecommerce.

Q4 in Ecommerce: A Survival Guide to the WTF Moments
2025, 2026, AI, Marketing Strategy
Kimberly Trembearth
Weavy.ai Just Changed the Game for Creative ...

Tired of juggling five different AI tools to create one campaign? Weavy.ai is the node based platform that unifies all major AI models (Flux, Runway, Veo 3, Imagen) with professional editing tools on one canvas. Learn how creative marketers are building reusable workflows that save time, cut costs, and actually scale. Stop tool hopping and start working smarter.

Weavy.ai Just Changed the Game for Creative Marketers (And Your Sanity Will Thank You)
2026, Marketing Strategy, Ideas, Customers
Kimberly Trembearth
The Silent Shift: Why Gen Alpha's Social Media ...

Think Gen Alpha is glued to TikTok and Instagram? Think again. Only 5% say social media matters to them, and 44% don't use it at all. They're not offline, they're just somewhere else entirely. This generation is building communities in Roblox, hanging out on Discord, and using AI tools like it's second nature. For marketers still running the old playbook, this is your wake-up call. The question isn't how to reach Gen Alpha

The Silent Shift: Why Gen Alpha's Social Media Exodus Should Change How We Think About Marketing
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The Decline of Influencer Marketing: Why People Aren't Buying It Anymore

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The Decline of Influencer Marketing: Why People Aren't Buying It Anymore

Influencer marketing isn’t what it used to be. With oversaturation, declining engagement rates, and growing consumer skepticism, the once-dominant strategy is losing its edge. In this blog, we explore the cracks in the influencer economy, the rise of alternative marketing approaches like user-generated content and nano-influencers, and how brands can pivot to rebuild trust in a changing digital landscape. Discover why authenticity and transparency are more critical than ever in today’s marketing world.

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The Fleeting Nature of Customer Loyalty: How Brands Can Adapt for Longevity

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The Fleeting Nature of Customer Loyalty: How Brands Can Adapt for Longevity

Customer loyalty might seem like a vanishing act in today’s fast-paced, choice-filled world, but it doesn’t have to be. In this lively and insightful blog, discover why loyalty is slipping through the cracks and how brands can flip the script. From creating memorable experiences to embracing sustainability as a core value, this guide is packed with actionable tips to keep customers coming back for more. Dive in and learn how to turn fleeting loyalty into lasting connections with a little fun along the way!

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The Role of Luck in Marketing

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The Role of Luck in Marketing

Is marketing success all about strategy, or does luck play a role too? This blog explores how luck can act as a catalyst for groundbreaking campaigns, from viral moments to perfect timing. Discover how preparation, creativity, and agility can help you harness serendipitous opportunities and turn chance into triumph. Luck may not be a strategy, but it can certainly amplify your efforts when you’re ready to seize the moment!

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Part 3: Navigating the Cookieless Future: Attribution with Google in 2024

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Part 3: Navigating the Cookieless Future: Attribution with Google in 2024

As you know the digital advertising landscape is undergoing a seismic shift with the demise of third-party cookies. As privacy regulations tighten and browsers phase them out, marketers face a daunting challenge: accurately measuring campaign performance in a cookieless world. Google, at the forefront of this evolution, is proposing solutions through Consent Mode and the Privacy Sandbox initiative, along with updates to Google Analytics 4 (GA4) and compatibility with third-party cookieless solutions.

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Let's Talk about.... Attribution, Baby! Part 1: Setting the Stage for the Cookieless Era

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Let's Talk about.... Attribution, Baby! Part 1: Setting the Stage for the Cookieless Era

Concerns about user privacy and data misuse have propelled stricter regulations like GDPR and CCPA, effectively putting an end to their reign. By the end of 2024, major browsers like Chrome will completely block third-party cookies, leaving marketers scrambling for alternative strategies.

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Confessions of a Content Chameleon: Transforming Your Brand with Unexpected Collaborations

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Confessions of a Content Chameleon: Transforming Your Brand with Unexpected Collaborations

In the marketing jungle, blending in is a recipe for extinction. To truly thrive, you need to shed your camouflage and embrace the vibrant hues of the unexpected. Welcome, brave adventurers, to the world of brand collaborations, where unlikely partnerships spark creative wildfire and leave audiences gasping for more.

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The Unlikely Allies: When Marketing and Memes Collide

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The Unlikely Allies: When Marketing and Memes Collide

Hold onto your hats, folks, because we're about to dive into a realm where marketing minds and meme maestros collide. Yes, we're talking about the bizarre and brilliant world of meme-ified marketing, where cat videos and doge puns aren't just internet fodder, but potential brand gold. But be warned, this path is riddled with pitfalls and banana peels. Tread carefully, fellow marketers, for the line between viral stardom and social media oblivion is thinner than a Kardashian selfie filter.

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The Guerrilla Marketer's Handbook: Weaponizing Creativity in the Marketing Jungle

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The Guerrilla Marketer's Handbook: Weaponizing Creativity in the Marketing Jungle

Forget cat videos and sponsored tweets. The marketing battlefield is a fierce landscape, and standing out demands tactics beyond the ordinary. We, the intrepid guerrilla marketers, are the David facing the Goliaths of big budgets and established brands. Fear not, comrades, for in our arsenal lies a weapon more potent than any ad campaign: creativity.

Election Season Arsenal: The Best Marketing Tools to Win That Vote

Election Season Arsenal: The Best Marketing Tools to Win That Vote

Election season - a time of passionate debates, fierce promises, and an avalanche of marketing messages vying for your attention. For candidates and campaign teams, it's like the Super Bowl, the Academy Awards, and a high-stakes poker game all rolled into one. So, what tools do you need in your arsenal to stand out from the noise and win that coveted vote?

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When Mountains Crumble Underfoot: A Hilarious (and Educational) Hike Through Outdoor Brand Blunders

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When Mountains Crumble Underfoot: A Hilarious (and Educational) Hike Through Outdoor Brand Blunders

Ah, the great outdoors. Where majestic mountains inspire, crisp air invigorates, and marketing disasters, sometimes, combust with all the comedic firepower of a rogue campfire. Today, we strap on our metaphorical crampons and embark on a lighthearted (but educational) trek through some of history's most amusing outdoor brand blunders, so you can laugh, learn, and avoid becoming the next viral meme yourself.

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Beyond the Blades: How Dollar Shave Club Shaved Social Media with Hilarious Customer Service

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Beyond the Blades: How Dollar Shave Club Shaved Social Media with Hilarious Customer Service

We've already sung the praises of Dollar Shave Club's budget-savvy marketing prowess in last week’s blog, but I have more to say! Their viral video, witty blog posts, and engaging social media presence transformed them from a shave startup to a household name. But there's another secret weapon in their arsenal, one that deserves its own standing ovation: their hilarious customer service integration on social media.

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Dollar Shave Club: Conquering Razor Mountain - Budget Marketing Lessons for Every Brand

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Dollar Shave Club: Conquering Razor Mountain - Budget Marketing Lessons for Every Brand

In the battle of the blades, Dollar Shave Club (DSC) didn't just slay the giants - they chopped them to bits with a rusty butterknife. Armed with a shoestring budget and a whole lot of wit, DSC redefined marketing, proving that you don't need a platinum-plated war chest to conquer consumer hearts. So, how did they pull off this epic shave-down?

The Human Side of Marketing: Beyond Branding, Building Connections

The Human Side of Marketing: Beyond Branding, Building Connections

In the digital age, it's easy to get lost in the algorithm, bombarded by faceless ads and generic slogans. But amidst the marketing noise, a growing movement is reclaiming the heart of the matter: the human side of marketing. This approach prioritizes empathy, authenticity, and ethical practices to forge genuine connections with customers, building brand loyalty that goes beyond the bottom line.

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Blockbuster: A Cinematic Journey from Cult Following to Fading Lights

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Blockbuster: A Cinematic Journey from Cult Following to Fading Lights

With its distinctive blue-and-yellow signage and an extensive collection of films, Blockbuster became more than just a video rental store; it was a cultural phenomenon. However, the rise of digital streaming services and shifting consumer behaviors signaled the beginning of the end for this once-mighty brand.

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SoulCycle's Rise and Fall: A Cautionary Tale of Cult Following Backlash

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SoulCycle's Rise and Fall: A Cautionary Tale of Cult Following Backlash

The exhilarating indoor cycling classes, infectious energy, and a sense of belonging turned a workout into a lifestyle. The brand had pop up events across the country in a lot of bougie areas like Aspen, Vail and the like. Yet, this tale is not one of endless triumph but a cautionary saga of how a brand's meteoric rise can swiftly turn into a dramatic fall.

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Victoria's Secret: Unveiling the Demise of a Once-Untouchable Cult Following

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Victoria's Secret: Unveiling the Demise of a Once-Untouchable Cult Following

With its glamorous fashion shows, iconic Angels, and a brand image synonymous with beauty and sensuality, Victoria's Secret cultivated a cult following that spanned the globe. However, the tides of change have not spared even this lingerie giant, and the demise of its once-untouchable cult following unfolds as another cautionary tale.

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Cult Followings: The Magnetic Allure of Brands like Stanley, Yeti, and Cotopaxi

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Cult Followings: The Magnetic Allure of Brands like Stanley, Yeti, and Cotopaxi

In the vast landscape of consumerism, certain brands achieve a status beyond mere commerce—they cultivate cult followings that catapult the brands reach and financial success. Brands like Stanley, Yeti, Cotopaxi and Sprinter Vans stand as beacons of this phenomenon, but they're not the focal point.