2026, Marketing Strategy
Kimberly Trembearth
What the F@!k are Private Domains?

I'm going to tell you about something that's going to piss you off. Not because it's complicated or expensive or impossible to do. You're going to be pissed because Chinese brands have been doing this for years while Western marketers have been getting fleeced by Meta and Google, convinced that paying more for less is just the natural evolution of digital marketing. It's not. We've been played.

What the F@!k are Private Domains?
2026, Marketing Strategy, Media
Kimberly Trembearth
I'm Done Renting Eyeballs

Meta raised ad costs 60% since 2020, while cutting your reach and hiding everything behind black box algorithms. You're paying more to reach fewer people with zero proof any of it works. Their sales reps measure their own performance and call it success. Chinese brands abandoned this broken model years ago. They build communities that compound in value. They own relationships instead of renting them. Western marketers keep feeding the machine while the game has already changed. Stop renting eyeballs. Start owning something real.

I'm Done Renting Eyeballs
2025, Ecommerce
Kimberly Trembearth
Q4 in Ecommerce: A Survival Guide to the WTF ...

It's 2:47 AM on a Tuesday in November. You're in your kitchen, eating shredded cheese directly from the bag, staring at your phone because someone in the company Slack just typed "quick question about tomorrow's launch" followed by the dots that indicate they're still typing. Those dots have been going for 90 seconds. You know whatever comes next is going to ruin your life.

This is Q4 in ecommerce.

Q4 in Ecommerce: A Survival Guide to the WTF Moments
2025, 2026, AI, Marketing Strategy
Kimberly Trembearth
Weavy.ai Just Changed the Game for Creative ...

Tired of juggling five different AI tools to create one campaign? Weavy.ai is the node based platform that unifies all major AI models (Flux, Runway, Veo 3, Imagen) with professional editing tools on one canvas. Learn how creative marketers are building reusable workflows that save time, cut costs, and actually scale. Stop tool hopping and start working smarter.

Weavy.ai Just Changed the Game for Creative Marketers (And Your Sanity Will Thank You)
2026, Marketing Strategy, Ideas, Customers
Kimberly Trembearth
The Silent Shift: Why Gen Alpha's Social Media ...

Think Gen Alpha is glued to TikTok and Instagram? Think again. Only 5% say social media matters to them, and 44% don't use it at all. They're not offline, they're just somewhere else entirely. This generation is building communities in Roblox, hanging out on Discord, and using AI tools like it's second nature. For marketers still running the old playbook, this is your wake-up call. The question isn't how to reach Gen Alpha

The Silent Shift: Why Gen Alpha's Social Media Exodus Should Change How We Think About Marketing
, ,

Elevate Customer Connections: Delving Deeper into CRM Systems

, ,
Elevate Customer Connections: Delving Deeper into CRM Systems

Step into the realm of customer relationship management and uncover a world where CRM systems aren't just tools – they're transformational game-changers. From predicting customer behaviors to crafting personalized experiences, these systems hold the key to revolutionizing how businesses connect with their audience. Get ready to embark on a journey through the intricacies of CRM platforms, and discover why they're an indispensable force for modern enterprises seeking to elevate their customer connections.

, ,

Unlocking Business Success: The Power of CRM Systems

, ,
Unlocking Business Success: The Power of CRM Systems

Step into the realm of modern business efficiency and customer connection with this insightful blog on CRM systems. Discover how these powerful tools go beyond conventional management, elevating customer relationships, streamlining operations, and providing data-driven insights for strategic decision-making. Uncover the reasons why a CRM system isn't just an option but a vital asset for any business looking to thrive in today's competitive landscape.

, ,

Media Agencies: Weighing the Pros and Cons for Your Business

, ,
Media Agencies: Weighing the Pros and Cons for Your Business

In today's digital landscape, where the battle for consumer attention rages on, media agencies have emerged as essential players in the world of advertising. They offer a gamut of services, from crafting captivating campaigns to managing media placements. Join us as we dissect the advantages and drawbacks of partnering with a media agency, helping you unravel whether this strategic move aligns with your brand's journey toward marketing success.

,

Mastering Customer Retention: Vital Strategies for Your Company's Success

,
Mastering Customer Retention: Vital Strategies for Your Company's Success

Unlock the secrets of business longevity with our comprehensive guide on essential customer retention strategies. From exceptional customer service and personalized experiences to loyalty programs and engaging interactions, this blog unveils the core efforts that nurture lasting relationships. Embrace these strategies to not just retain customers, but to cultivate a community of loyal brand advocates.

,

Crafting Loyalty Beyond Points: Elevating Your Customer Connection

,
Crafting Loyalty Beyond Points: Elevating Your Customer Connection

Step into the world of loyalty programs where the magic goes beyond points. Discover the art of personalization that transforms your program into a customer magnet. Explore exclusive experiences, gamified engagement, storytelling, and more, as we unravel advanced strategies that build lasting relationships and transform your business's loyal tribe.

,

Unlocking Customer Love: The Magic of Loyalty Programs

,
Unlocking Customer Love: The Magic of Loyalty Programs

Step into your beloved coffee shop, where the barista welcomes you with a smile, your favorite caramel latte at the ready – a cherished perk of being part of their loyalty program. This is the captivating realm of loyalty programs, where businesses shower you with appreciation, and you're drawn back time and again. Join us as we uncover the intrigue behind loyalty programs in this friendly chat.

, ,

Unlocking Advanced Strategies with Shopify: Navigating Ecommerce Excellence

, ,
Unlocking Advanced Strategies with Shopify: Navigating Ecommerce Excellence

In my previous post about Shopify, I introduced you to the remarkable world of Shopify, a platform that empowers entrepreneurs to bring their business visions to life. Now, it's time to dive deeper into the Shopify ecosystem, unearthing advanced strategies that can elevate your online store to new heights of success.

,

Embark on Your Ecomm Journey with Shopify: Your Ultimate Guide

,
Embark on Your Ecomm Journey with Shopify: Your Ultimate Guide

In the ever-evolving landscape of online business, setting up a successful ecommerce store requires more than just products and a platform. It demands a comprehensive toolkit that empowers you to create, manage, and flourish in the digital marketplace. This is where Shopify steps into the spotlight, offering a seamless ecosystem that transforms your entrepreneurial dreams into reality.

Mastering Conversion Rate Optimization (CRO): Your Actionable Guide to Website Success

Mastering Conversion Rate Optimization (CRO): Your Actionable Guide to Website Success

The second CRO blog, as promised. Today I delve into strategies that enhance user experience, persuasive copy, and A/B testing. Armed with tools like Google Analytics, Hotjar, and Optimizely, you'll transform visitors into loyal customers. Embrace CRO's iterative approach and watch your website shine as a conversion magnet in the digital realm.

,

Cracking the Code of CRO: Your Friendly Guide to Boosting Website Success

,
Cracking the Code of CRO: Your Friendly Guide to Boosting Website Success

Unleash the power of Conversion Rate Optimization and watch your website transform into a high-performing powerhouse. CRO isn't rocket science; it's about fine-tuning your online space for maximum impact. Imagine your website as a stage, and CRO as the spotlight that guides visitors towards your desired actions. Discover the art of simplifying, captivating with compelling Call-to-Actions, and decluttering for a seamless user experience. Embrace CRO's magic, and turn casual clicks into loyal conversions effortlessly.

Tuesday Musings: Cracking the Code of Attribution in Ecommerce

Tuesday Musings: Cracking the Code of Attribution in Ecommerce

In the ecommerce universe, attribution is the compass guiding businesses through the maze of customer decisions. It's like assembling a puzzle, each touchpoint a clue that reveals the path to a purchase. More than credit assignment, it's strategic insight that fine-tunes budgets, crafts personalized experiences, and decodes customer behavior. Attribution isn't static; it's a dynamic orchestra of models like 'Last-Click' and 'Linear,' harmonizing touchpoints into conversion symphonies. Picture attribution as the key to unlocking the story behind every successful sale.

The Artisan Book Club: November 2019

The Artisan Book Club: November 2019

In November, I chose to read books that focused on leadership, strategy and entrepreneurship. With potential changes (for me) on the horizon, I really wanted to spend time considering the aforementioned topics to build on my professional foundation. I like to think we can choose to spend our time learning what we already know, or we can consider new perspectives and foster personal growth. Having more ‘tools’ in our ‘tool box’ is can’t be a bad thing; just ask my partner. He has so many tools, but (apparently) each serves a purpose.

The Strategy Series: What BERT means for Marketers

The Strategy Series: What BERT means for Marketers

Google sees billions of searches every day. Of those searches, 15% are queries Google has NOT seen before. Meaning, Google returns search results that don’t answer the consumers curiosity. BERT will now change this for the better. From videos and images to audio, we as marketers need to create better content experiences that are based on consumer needs.